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  <channel>
    <title>ĢTV Blog</title>
    <link>/blog</link>
    <description>The ĢTV Blog, covering all things Bluetooth and BLE Smart Beacons</description>
    <language>en</language>
    <pubDate>Mon, 30 Mar 2026 10:43:26 GMT</pubDate>
    <dc:date>2026-03-30T10:43:26Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>The Ambient IoT Tipping Point: Turning Frontline Devices Into a Tracking Network</title>
      <link>/blog/the-ambient-iot-tipping-point-turning-frontline-devices-into-a-tracking-network</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/the-ambient-iot-tipping-point-turning-frontline-devices-into-a-tracking-network" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Screenshot%202026-03-30%20at%2011.40.28.png" alt="The Ambient IoT Tipping Point: Turning Frontline Devices Into a Tracking Network" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;ĢTV CEO Simon Ford recently joined Steve Statler on the&lt;/span&gt;&lt;a href="https://www.youtube.com/@MrBeacon"&gt;&lt;u&gt;&lt;span style="color: #1155cc;"&gt;Mr. Beacon Ambient IoT podcast&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span&gt; to discuss how Bluetooth Low Energy is reshaping asset tracking and supply chain visibility. Watch the full conversation, or read on for the key themes.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/the-ambient-iot-tipping-point-turning-frontline-devices-into-a-tracking-network" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Screenshot%202026-03-30%20at%2011.40.28.png" alt="The Ambient IoT Tipping Point: Turning Frontline Devices Into a Tracking Network" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;ĢTV CEO Simon Ford recently joined Steve Statler on the&lt;/span&gt;&lt;a href="https://www.youtube.com/@MrBeacon"&gt;&lt;u&gt;&lt;span style="color: #1155cc;"&gt;Mr. Beacon Ambient IoT podcast&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span&gt; to discuss how Bluetooth Low Energy is reshaping asset tracking and supply chain visibility. Watch the full conversation, or read on for the key themes.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fthe-ambient-iot-tipping-point-turning-frontline-devices-into-a-tracking-network&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Beacons</category>
      <category>frontline devices</category>
      <category>Ambient IoT</category>
      <category>asset tracking</category>
      <pubDate>Mon, 30 Mar 2026 10:42:19 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/the-ambient-iot-tipping-point-turning-frontline-devices-into-a-tracking-network</guid>
      <dc:date>2026-03-30T10:42:19Z</dc:date>
    </item>
    <item>
      <title>Why Bluetooth Smart Labels Change the Shape of Asset Tracking</title>
      <link>/blog/why-bluetooth-smart-labels-change-the-shape-of-asset-tracking</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/why-bluetooth-smart-labels-change-the-shape-of-asset-tracking" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Screenshot%202026-03-19%20at%2013.10.07.png" alt="Why Bluetooth Smart Labels Change the Shape of Asset Tracking" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.75;"&gt;&lt;span&gt;Asset tracking is often discussed in terms of range, infrastructure and cost. Those things matter, but they are not the whole story.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/why-bluetooth-smart-labels-change-the-shape-of-asset-tracking" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Screenshot%202026-03-19%20at%2013.10.07.png" alt="Why Bluetooth Smart Labels Change the Shape of Asset Tracking" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.75;"&gt;&lt;span&gt;Asset tracking is often discussed in terms of range, infrastructure and cost. Those things matter, but they are not the whole story.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fwhy-bluetooth-smart-labels-change-the-shape-of-asset-tracking&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>BLE Smart Labels</category>
      <category>frontline devices</category>
      <category>asset tracking</category>
      <pubDate>Thu, 19 Mar 2026 13:18:29 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/why-bluetooth-smart-labels-change-the-shape-of-asset-tracking</guid>
      <dc:date>2026-03-19T13:18:29Z</dc:date>
    </item>
    <item>
      <title>Ambient IoT in Action: Tracking Assets Without Building New Infrastructure</title>
      <link>/blog/ambient-iot-in-action-tracking-assets-without-building-new-infrastructure</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/ambient-iot-in-action-tracking-assets-without-building-new-infrastructure" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Screenshot%202026-03-18%20at%2016.10.26-2.png" alt="Ambient IoT in Action: Tracking Assets Without Building New Infrastructure" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;span&gt;In a recent session for the Ambient IoT Alliance, we shared how Bluetooth Low Energy (LE) is able to support Ambient IoT use cases and what is already available today. Whilst there are a number of Ambient IoT wireless standards being explored by bodies like 3GPP, Bluetooth offers a particularly practical route and unique advantages that mean organisations can deploy Ambient IoT tracking and sensing without rolling out large amounts of new fixed physical infrastructure, or waiting for future standards.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/ambient-iot-in-action-tracking-assets-without-building-new-infrastructure" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Screenshot%202026-03-18%20at%2016.10.26-2.png" alt="Ambient IoT in Action: Tracking Assets Without Building New Infrastructure" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.5;"&gt;&lt;span&gt;In a recent session for the Ambient IoT Alliance, we shared how Bluetooth Low Energy (LE) is able to support Ambient IoT use cases and what is already available today. Whilst there are a number of Ambient IoT wireless standards being explored by bodies like 3GPP, Bluetooth offers a particularly practical route and unique advantages that mean organisations can deploy Ambient IoT tracking and sensing without rolling out large amounts of new fixed physical infrastructure, or waiting for future standards.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fambient-iot-in-action-tracking-assets-without-building-new-infrastructure&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Beacons</category>
      <category>BLE Smart Labels</category>
      <category>frontline devices</category>
      <category>ĢTV Agent</category>
      <category>Ambient IoT</category>
      <category>asset tracking</category>
      <pubDate>Wed, 18 Mar 2026 13:45:15 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/ambient-iot-in-action-tracking-assets-without-building-new-infrastructure</guid>
      <dc:date>2026-03-18T13:45:15Z</dc:date>
    </item>
    <item>
      <title>Manifest 2026: Scaling Intelligence Across the Frontline of Supply Chains</title>
      <link>/blog/manifest-2026-scaling-intelligence-across-the-frontline-of-supply-chains</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/manifest-2026-scaling-intelligence-across-the-frontline-of-supply-chains" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/IMG_8230.jpg" alt="ĢTV team at Manifest 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Manifest 2026 in Las Vegas reflected a decisive shift in how supply chain visibility is discussed and deployed. The conversation has moved on from “can we get visibility?” to “can we run this, at scale, without it becoming another thing the operation has to babysit?” Across operator panels, investor sessions and hallway chats, the emphasis was on disciplined economics, deployment reality and measurable operational impact.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/manifest-2026-scaling-intelligence-across-the-frontline-of-supply-chains" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/IMG_8230.jpg" alt="ĢTV team at Manifest 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Manifest 2026 in Las Vegas reflected a decisive shift in how supply chain visibility is discussed and deployed. The conversation has moved on from “can we get visibility?” to “can we run this, at scale, without it becoming another thing the operation has to babysit?” Across operator panels, investor sessions and hallway chats, the emphasis was on disciplined economics, deployment reality and measurable operational impact.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fmanifest-2026-scaling-intelligence-across-the-frontline-of-supply-chains&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Zebra</category>
      <category>ĢTV Agent</category>
      <pubDate>Wed, 18 Feb 2026 09:00:00 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/manifest-2026-scaling-intelligence-across-the-frontline-of-supply-chains</guid>
      <dc:date>2026-02-18T09:00:00Z</dc:date>
    </item>
    <item>
      <title>ĢTV Launches ĢTV Agent, Transforming Zebra Technologies’ Frontline Devices into an Autonomous Bluetooth Tracking Network</title>
      <link>/blog/blecon-launches-blecon-agent-transforming-zebra-technologies-frontline-devices-into-an-autonomous-bluetooth-tracking-network</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/blecon-launches-blecon-agent-transforming-zebra-technologies-frontline-devices-into-an-autonomous-bluetooth-tracking-network" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/ĢTV%20Launches%20ĢTV%20Agent%2c%20Transforming%20Zebra%20Technologies%E2%80%99%20Frontline%20Devices%20into%20an%20Autonomous%20Bluetooth%20Tracking%20Network.png" alt="ĢTV Launches ĢTV Agent, Transforming Zebra Technologies’ Frontline Devices into an Autonomous Bluetooth Tracking Network" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="color: #222222; background-color: #ffffff; text-align: center; font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;&lt;i&gt;&lt;em&gt;New software solution for Zebra devices instantly converts its global frontline device ecosystem into a continuous tracking network for BLE sensors and labels, without new infrastructure&lt;/em&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/blecon-launches-blecon-agent-transforming-zebra-technologies-frontline-devices-into-an-autonomous-bluetooth-tracking-network" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/ĢTV%20Launches%20ĢTV%20Agent%2c%20Transforming%20Zebra%20Technologies%E2%80%99%20Frontline%20Devices%20into%20an%20Autonomous%20Bluetooth%20Tracking%20Network.png" alt="ĢTV Launches ĢTV Agent, Transforming Zebra Technologies’ Frontline Devices into an Autonomous Bluetooth Tracking Network" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="color: #222222; background-color: #ffffff; text-align: center; font-weight: bold;"&gt;&lt;span style="color: #000000;"&gt;&lt;i&gt;&lt;em&gt;New software solution for Zebra devices instantly converts its global frontline device ecosystem into a continuous tracking network for BLE sensors and labels, without new infrastructure&lt;/em&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fblecon-launches-blecon-agent-transforming-zebra-technologies-frontline-devices-into-an-autonomous-bluetooth-tracking-network&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>PR</category>
      <category>frontline devices</category>
      <category>Zebra</category>
      <category>asset tracking</category>
      <pubDate>Mon, 09 Feb 2026 16:07:52 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/blecon-launches-blecon-agent-transforming-zebra-technologies-frontline-devices-into-an-autonomous-bluetooth-tracking-network</guid>
      <dc:date>2026-02-09T16:07:52Z</dc:date>
    </item>
    <item>
      <title>Zero Infrastructure Bluetooth Tracking: Turning Your Frontline into a Visibility Network</title>
      <link>/blog/zero-infrastructure-bluetooth-tracking-turning-your-frontline-into-a-visibility-network</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/zero-infrastructure-bluetooth-tracking-turning-your-frontline-into-a-visibility-network" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Gemini_Generated_Image_bzilwebzilwebzil.jpeg" alt="Zero Infrastructure Bluetooth Tracking: Turning Your Frontline into a Visibility Network" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.75;"&gt;The most significant barrier to true supply chain visibility is the capital cost of covering the entire network.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/zero-infrastructure-bluetooth-tracking-turning-your-frontline-into-a-visibility-network" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Gemini_Generated_Image_bzilwebzilwebzil.jpeg" alt="Zero Infrastructure Bluetooth Tracking: Turning Your Frontline into a Visibility Network" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.75;"&gt;The most significant barrier to true supply chain visibility is the capital cost of covering the entire network.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fzero-infrastructure-bluetooth-tracking-turning-your-frontline-into-a-visibility-network&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>BLE Smart Labels</category>
      <category>frontline devices</category>
      <category>ĢTV Agent</category>
      <category>asset tracking</category>
      <pubDate>Thu, 15 Jan 2026 11:54:16 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/zero-infrastructure-bluetooth-tracking-turning-your-frontline-into-a-visibility-network</guid>
      <dc:date>2026-01-15T11:54:16Z</dc:date>
    </item>
    <item>
      <title>Eliminating Supply Chain Black Holes with Frontline Agents &amp; BLE Tracking</title>
      <link>/blog/eliminating-supply-chain-black-holes-with-frontline-agents-and-ble-tracking</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/eliminating-supply-chain-black-holes-with-frontline-agents-and-ble-tracking" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Multiple%20scenes%20of%20frontline%20workers%20showing%20data%20exchange.jpeg" alt="Eliminating Supply Chain Black Holes with Frontline Agents &amp;amp; BLE Tracking" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="color: #000000;"&gt;For years, supply chain and logistics operators have accepted a persistent "black hole": the moment assets leave the warehouse, visibility vanishes. Traditional tracking often requires expensive, fixed infrastructure that simply can't follow a package every step of the way.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/eliminating-supply-chain-black-holes-with-frontline-agents-and-ble-tracking" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Multiple%20scenes%20of%20frontline%20workers%20showing%20data%20exchange.jpeg" alt="Eliminating Supply Chain Black Holes with Frontline Agents &amp;amp; BLE Tracking" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="color: #000000;"&gt;For years, supply chain and logistics operators have accepted a persistent "black hole": the moment assets leave the warehouse, visibility vanishes. Traditional tracking often requires expensive, fixed infrastructure that simply can't follow a package every step of the way.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Feliminating-supply-chain-black-holes-with-frontline-agents-and-ble-tracking&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Smart Beacons</category>
      <category>Beacons</category>
      <category>BLE Smart Labels</category>
      <category>frontline devices</category>
      <category>ĢTV Agent</category>
      <category>asset tracking</category>
      <pubDate>Tue, 06 Jan 2026 10:22:54 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/eliminating-supply-chain-black-holes-with-frontline-agents-and-ble-tracking</guid>
      <dc:date>2026-01-06T10:22:54Z</dc:date>
    </item>
    <item>
      <title>AI Smart Beacons for Asset Tracking Across the Supply Chain</title>
      <link>/blog/ai-smart-beacons-for-asset-tracking-across-the-supply-chain</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/ai-smart-beacons-for-asset-tracking-across-the-supply-chain" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Location.jpeg" alt="AI Smart Beacons for Asset Tracking Across the Supply Chain" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.75;"&gt;Asset tracking has traditionally been about location. Knowing where an item was last seen, when it arrived at a facility, or when it left a depot has been enough for basic operational visibility.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/ai-smart-beacons-for-asset-tracking-across-the-supply-chain" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Location.jpeg" alt="AI Smart Beacons for Asset Tracking Across the Supply Chain" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 1.75;"&gt;Asset tracking has traditionally been about location. Knowing where an item was last seen, when it arrived at a facility, or when it left a depot has been enough for basic operational visibility.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fai-smart-beacons-for-asset-tracking-across-the-supply-chain&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Smart Beacons</category>
      <category>AI</category>
      <category>asset tracking</category>
      <pubDate>Tue, 16 Dec 2025 17:47:27 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/ai-smart-beacons-for-asset-tracking-across-the-supply-chain</guid>
      <dc:date>2025-12-16T17:47:27Z</dc:date>
    </item>
    <item>
      <title>BLE Cloud Connected Labels: Item-Level Visibility for Supply Chain, Logistics and Cold Chain Operations</title>
      <link>/blog/ble-smart-labels-item-level-visibility-for-supply-chain-logistics-and-cold-chain-operations</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/ble-smart-labels-item-level-visibility-for-supply-chain-logistics-and-cold-chain-operations" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Cold%20chain%20use%20case%20for%20BLE%20Smart%20Label.svg" alt="BLE Cloud Connected Labels: Item-Level Visibility for Supply Chain, Logistics and Cold Chain Operations" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;br&gt;Bluetooth Smart Labels are introducing a new way for supply-chain, logistics and cold-chain operators to understand the movement and condition of goods. At ĢTV, we’ve recently demonstrated this through our collaboration with Molex and InPlay, where we have brought to market a &lt;a href="/blog/blecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels"&gt;cloud-connected Bluetooth tracking&amp;nbsp;Label &lt;/a&gt;that&amp;nbsp;is &lt;span style="font-weight: normal;"&gt;infrastructure free&lt;/span&gt;, delivering data through Bluetooth devices already found across most operations.&lt;br&gt;&lt;br&gt;Built on the same underlying principles as Bluetooth Beacons, these ultra-thin devices integrate printed electronics, non-lithium power sources and Bluetooth Low Energy (LE) radios into a flexible label that behaves like an ordinary piece of packaging, but one that can identify itself and report real-world data directly into cloud systems.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/ble-smart-labels-item-level-visibility-for-supply-chain-logistics-and-cold-chain-operations" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/Cold%20chain%20use%20case%20for%20BLE%20Smart%20Label.svg" alt="BLE Cloud Connected Labels: Item-Level Visibility for Supply Chain, Logistics and Cold Chain Operations" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;br&gt;Bluetooth Smart Labels are introducing a new way for supply-chain, logistics and cold-chain operators to understand the movement and condition of goods. At ĢTV, we’ve recently demonstrated this through our collaboration with Molex and InPlay, where we have brought to market a &lt;a href="/blog/blecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels"&gt;cloud-connected Bluetooth tracking&amp;nbsp;Label &lt;/a&gt;that&amp;nbsp;is &lt;span style="font-weight: normal;"&gt;infrastructure free&lt;/span&gt;, delivering data through Bluetooth devices already found across most operations.&lt;br&gt;&lt;br&gt;Built on the same underlying principles as Bluetooth Beacons, these ultra-thin devices integrate printed electronics, non-lithium power sources and Bluetooth Low Energy (LE) radios into a flexible label that behaves like an ordinary piece of packaging, but one that can identify itself and report real-world data directly into cloud systems.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fble-smart-labels-item-level-visibility-for-supply-chain-logistics-and-cold-chain-operations&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>BLE Smart Labels</category>
      <pubDate>Mon, 17 Nov 2025 16:35:26 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/ble-smart-labels-item-level-visibility-for-supply-chain-logistics-and-cold-chain-operations</guid>
      <dc:date>2025-11-17T16:35:26Z</dc:date>
    </item>
    <item>
      <title>ĢTV, Molex and InPlay Team Up to Deliver Cloud Connected Labels</title>
      <link>/blog/blecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/blecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/ĢTV%20BLE%20Smart%20Label%20%28300%20x%20175%20px%29.png" alt="Cloud Connected BLE Smart Labels" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: center; font-size: 30px; font-weight: bold;"&gt;ĢTV, Molex and InPlay Team up to Deliver Cloud Connected Labels&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="/blog/blecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels" title="" class="hs-featured-image-link"&gt; &lt;img src="/hubfs/ĢTV%20BLE%20Smart%20Label%20%28300%20x%20175%20px%29.png" alt="Cloud Connected BLE Smart Labels" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: center; font-size: 30px; font-weight: bold;"&gt;ĢTV, Molex and InPlay Team up to Deliver Cloud Connected Labels&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=19722094&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.blecon.net%2Fblog%2Fblecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels&amp;amp;bu=https%253A%252F%252Fwww.blecon.net%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>InPlay</category>
      <category>Beacons</category>
      <category>Molex</category>
      <category>BLE Smart Labels</category>
      <pubDate>Mon, 20 Oct 2025 07:57:48 GMT</pubDate>
      <author>maya.ahluwalia@blecon.net (Maya Ahluwalia)</author>
      <guid>/blog/blecon-molex-and-inplay-team-up-to-deliver-cloud-connected-labels</guid>
      <dc:date>2025-10-20T07:57:48Z</dc:date>
    </item>
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